How to Choose the Right Domain Name for Your Business
According to Internet World Stats, nearly 2 billion people now use the Internet! And according to the US Census Bureau, online retails sales now surpass $129,000,000,000 a year – that’s $129 billion dollars!
All this growth has made domain names the real estate of the 21st century!
Why are domain names so important?
For a lot of reasons actually, for one thing it instantly gives you an identify on the world wide web. For that reason, you want to be sure to choose a name that fits your business and that is also easy to find and easy to promote.
There are other reasons why having a good domain name is important as well.
For example, there’s a dirty little secret of the Internet that not too many people know and this is it – there are an awful lot of people out there who don’t use search engines like Google or Yahoo to find something online. Instead they simply type www.whatever they are looking for .com into their web browser’s address field and hit enter.
It’s true. This type of web traffic is called “type-in traffic” or “direct navigation traffic” and it is very sizable.
Here’s an example from CNN Money – In May 2002, a man named Rick Schwartz bought candy.com for $108,000. Rick placed at that domain name a page filled with candy-related AdSense ads and then just sat back and watched the profits roll in. He collected an average of $300 or more a day in profits. According to CNN Money, the site paid for itself in just a year and a half.
And this dirty little secret that I just revealed is not the only reason domain names are so popular …
The right domain name can also instantly give a business credibility and can improve its search engine page rankings.
There’s just no way around it – domain names are very, very valuable.
In fact, having the right domain name can make a business … and having the wrong one can just as easily break a business.
So how can you make sure that you get a domain name that will be easy for prospects to remember and that will boost your traffic?
Here are some tips for choosing a domain name:
Tip 1 – Choose something that is easy to type. You don’t want to make it a chore for visitors to come to your site. Try to get a domain name that is short and catchy.
Tip 2 – Keep it short. We just mentioned this but short is important – the longer your domain name the bigger the chance for a typo, which will result in a possible customer never reaching your site.
Tip 3 – Target your niche. Ideally, you want a domain name that lets people know what you are about so that you don’t get a lot of traffic by mistake, which will throw off your stats.
Tip 4 – Take advantage of keywords. Having a good keyword or two in your domain name can give you more visibility and move you up the search engine rankings.
Tip 5 – Stay away from numbers and punctuation like hyphens. All these do is potentially confuse visitors and make it more likely that mistakes will be made and that wanna-be visitors won’t reach your site.
Tip 6 – Do your best to stand out. This can be difficult, but a catchy domain name that is memorable will help keep your business name in the mind of prospects so that when they need your product or service they will instantly remember you.
Tip 7 – Do your research. Study the market and your competitors. Also, look at Internet success stories for inspiration. All of this will help you settle on the best domain name for your business.
Tip 8 – Use an appropriate extension. .com is still the king but people are getting more and more familiar with using other extensions. Weight the pluses and minuses of each extension and go with the tone that is best for your business. As a reference here is what the extensions are and mean, according to Godaddy.com:
- .co : an abbreviation for company, commerce, and community.
- .info : informational sites.
- .net : technical, Internet infrastructure sites.
- .org : non-commercial organizations and nonprofits.
- .biz : business or commercial use, like e-commerce sites.
- .me : blogs, resumes or personal sites.
Tip 9 – Widen your reach. To protect your brand and widen your reach you may actually want to consider buying additional extensions.
Tip 10 – Don’t procrastinate. As we said the Internet is growing rapidly by the day and domain names are being snapped up quickly. Did you know that, according to the latest Internet statistics, over 70 million domain names have already been purchased and most, if not all, one-word dictionary names, such as work.com, house.com, money.com, are already being used on the World Wide Web? Well, it’s true. So do your research, come up with a great name and get it registered as fast as possible to ensure the future success of your business.
The right domain name will:
- Enhance your business’s professional image
- Help promote your business
- Give you a strong email address to use
- Create a favorable impression of your business among prospects
- Be easy for prospects to remember
- Grab prospects’ attention and boost your traffic
- Reduce your marketing expenses
- And much more!
So What’s in a Domain Name?
Only, quite possibly, the future of your business! Follow the tips in this article to ensure you get the name you need to thrive.
You may also want to consider working with an expert in global domain registration and domain portfolio management.
These experts can help you get a domain that will optimize your online presence … so that they end up attracting your best prospects and surpassing your sales goals!
If you do want to get expert help, look for a firm that offers personal service, that really seems to understand the needs and concerns of today’s business owners and managers and that will work closely with you to ensure your success.
You want to select a company that is dedicated to meeting your needs and providing you with superior service. Your satisfaction should be their #1 priority.
You should also look for a firm that offers:
- Real-time, global search of all available gTLD and ccTLD domain name extensions
- Ability to customize your search based on over 700 specific domain extensions
- Registration of domains that require local contacts or company presence
- Blink-of-an-eye response times to domain extension queries
- Automated domain availability notifications
- Accelerated processing for bulk orders, and more
The right firm will be able to quickly and easily manage up to thousands of domains for you – leaving you free to focus on other important areas of your business!
You won’t have to waste time and/or manpower trying to stay on top of the always fast-changing area of Internet domains. The company should offer:
- Fast, simple access to all domains from one centralized location
- Ability to search domains within your portfolio
- Establish sub-accounts within your main account for better organization
- Access billing records in real time
- Access domain registration documentation, including who registered a domain and when, with a simple mouse click
- Export domain lists to XML or MS Excel
- Complete DNS record support, and more
The bottom line is whether you are looking to amass a portfolio of domain names or just one really good one for your business, the right choice (or choices) can dramatically increase your chances for success.
As the Internet grows larger and larger, competition for visitors is getting fiercer and fiercer – which means if you don’t have a great domain name you’re at a significant disadvantage!
You need a domain name that grabs attention … that sparks interest … that is brandable … that will look good on your marketing materials … that is easy to remember.
That means you need a domain name that is short, dash-free, easy to spell and ends in a good extension, like .com.
These types of domain names are increasing in value by the day and owning one can be like holding a piece of land in an up-and-coming neighborhood.
So don’t delay, get the powerful name your website deserves – before someone else beats you to it!
Check and see if your domain is available for free, here at Godaddy.com