How to Monetize Your Content With AdSense.
Marketing is a tool used to produce money in by employing different ways of making advertisements visible to the general public. Putting ads where they will be seen by anyone is not enough.
Effective marketing is something that places the right ad where the right people will see it. Luckily, AdSense has made this easy to do for article writers.
Here’s what you need to know:
Google AdSense automatically designates what ads will appear on your website according to the nature of the articles found on a given website.
Since this is an automated process, you don’t have to do anything to ensure the right ads will be on your site if you should change the content.
Ads are matched by this service as was way of producing a supplemental, passive income in addition to the content already found on your webpage.
By having good content on your website, using Google AdSense is an easy way to generate revenue by having automatically selected advertisements that correspond to the articles found there.
Here’s how it works:
You get paid for every time a person clicks on one of the ads, ads which are there strictly by the virtue of the content which your page contains and you get paid for providing these ads.
Adsense Keys to Success
As the publisher for advertisements on your web page, you have the power to decide what ads you do not want. This makes good sense because it gives you ultimate control over what is advertised in association with your web page. For instance, you may not want to show ads for your competitors, in such a case you simply inform Google of which companies you do not want advertised on your site.
A further level of control is having the ability to review ads and set filters.
Google has its own set of guidelines for advertisement content, such as use of language and discrimination. These ads are automatically filtered and will not show on your site. Beyond Google’s default filtering you can create your own site specific filters. This offers a finer level of control besides just blocking an advertiser all together. This allows you to show some of an advertiser’s content while blocking other ads, meaning ads can be allowed on an individual basis.
Should a situation arise where Google’s content engines are not able to specify ads to web sites, Google will allow you to decide which ads you want to show. If no selection is made then you will get public service ads in their place.
To ensure that ads displayed on the website look like they belong, you have the option to customize the displayed ads with color and layout. Some options will be provided, but you may also have your own custom layout and color scheme applied to the advertisements.
Since the ads are showing on your webpage, the advertisers have no control over the appearance of their ad. You have ultimate control over the appearance of the ad, not just whether the ad appears or what kind of ads will show on your site. Knowing how effective the ads showing on your site are is crucial.
The Adsense service from Google includes an array of comprehensive reports that show your earnings and the performance of the ads according to various metrics, such as color, size, etc. This tool is invaluable as it allows you customize your site for maximum earning potential with the ads placed on the website.
Additional Tips for Success:
First – Subtle Ads Work
Google AdSense automatically selects advertisements that are in line with the content that is on your page. As the publisher of the site, you are the one in control of what appears on your site and what it looks like. This is an issue that should be addressed and used to its fullest advantage.
You get to choose what ads are displayed on your webpage and you can customize them to be visually in sync as well as contextually aligned. This is a great advantage as the commonly accepted opinion on the effectiveness of an advertisement and how it relates to the rest of the page it is on is that the less the ad stands out, the less foreign it appears to be on your page, the more likely it is to be clicked.
Points to consider on how effective you can make these adds by having them as uniform as possible with the rest of the page are few, but very important. Most basic, is the color scheme. Make sure the color scheme of the ad most closely resembles what your page looks like. Ensure the size of the font, and the actual font of the ad are the same. Remove everything you can that differentiates the ad from the rest of the page, like borders. Keep the appearance of your site, the entire site, the same across the board, it makes a visitor feel more comfortable and thusly more likely to click on the various links found on the site, which in turn becomes revenue.
Text links are an entity unto themselves and are uniform throughout the internet. These links are blue; this is what makes them identifiable as a text link. If you change this feature, you are basically hiding your links; not a good idea.
Placement of the ad within your web page is as important as any other aspect concerning your success using the Google Adsense program. It is understood that the ad will appear on your web page, but the question is where on the webpage?
Again, this is time to consider the overall look of the webpage and how well the ad is incorporated to the site. You want to the add to look less like an ad as you want it to look like a part of the web page that is supposed to be there.
When working with the Google Adsense program, you are basically dealing with a real estate situation on your web site. Depending how your page is set up in the first place, you may need to do some rearranging if not add pages to organize all the content shown on your web site. Adding pages to keep all your content orderly, efficient and easy to look at gives you an opportunity to have more ads displayed.
Once the first two steps in this process have been accomplished, you are in a position to choose the best keywords possible for your web site. Keywords are, well key, to how visitors will find out about your site, who will come to your site and just as importantly it has everything to do with how Google Adsense operates with your site. It is common for a website publisher err by selecting a keyword based on its price with the frame of mind that if it costs more than it will generate more income. This is when it is most important to remain goal oriented and remind yourself of what you are trying to achieve.
Choosing the appropriate keywords for your site and the ads found there will dramatically increase your click-through rate.
We have covered the importance of having solid advertisements, using good placement and how to ensure you get the traffic you deserve to your site. There is still one more aspect to your site and how effective it can be in generating income. You need to ensure that you have quality content on your site, the kind of content that will magnetize people to your website. This can be affected through redressing your content in order to have your content work harmoniously with the Google Adsense program.
This does not mean that you should insert as many keywords as you can think of into the text of your content. This is counterproductive.
You want to make sure that you draw a focused group to your page, people that will find what they are looking for in what you have to offer in addition to the fact that this group of people will be the most likely to click on the ads found on your site because these ads are focused and specific to the content on your site.
Marketing is not a random numbers game. This tactic will cause your pages productivity to dip, or more plainly cause you to earn less than you could by attracting the right people to your page.
Content is the heart of the Google Adsense program, as it should be for your site as well. The content should be useful, real, meaty knowledge based articles that can answer questions or point a person in the right direction.
Use the reports and tracking tools
available to you through Google Adsense.
These tools are there so you can see how effectively you are using the
Adsense program and thereby make any changes that can increase your
productivity and swell your income.