How to Choose a Niche to Write About
Whether you are writing a book, an article or a blog post, one of the biggest keys to success is choosing the right niche.
There are two things to remember here:
The first is “write what you know.” You are going to be able to write much more effectively about things that you are familiar with. You are also going to be able to provide much more value to your readers.
The second thing to remember is that ideally you would like to find a focused niche where demand for information is high and the current supply is low.
Unfortunately, most niches today are saturated, so for you to build an audience you are going to have to work to define your own specialized niche within a larger market.
Here are some tips for finding a hot niche to write about.
1. How to Find the HOTTEST Niches
Forums and discussion boards are a great place to get started when you are looking for a hot niche to target. Don’t limit yourself to online marketing forums or discussion boards in a specific market.
Spend some time reading a variety of different types of posts. You will be surprised at how many people are asking the same questions over and over again.
Those are the areas you want to continue researching to find a niche.
A hot niche is going to be an area that has a defined reader base but not yet enough writers offering information for that reader base. Once you start breaking down the larger markets into well-defined niches you will see these hot niches start to develop before your eyes.
When researching niches, some of the best places to find niches magazine or news stands, Amazon and eBay.
News Stands – Your local magazine rack or news stand can offer you a wealth of information to use in your search for a hot niche. As you flip through magazines you will start to notice a lot of products or services in certain areas and perhaps not as many offered in other areas: that is where you want to continue your research.
Find those small little known ads in the magazines and use them to conduct further research to help you decide if you should continue with that niche. Another area in a magazine that is good for research is the editor’s notes page. Often times people will write into the magazine and give thanks for past articles that they really enjoyed, these letters can also be inspiration for you and your search for the perfect marketing niche.
If you are considering short-term niches then your local newspaper and other newspapers from around the country will be a great source of information for you. These publications offer the most up to date topics that customers are interested in, whether it is a new product that was just released or the death of a famous person; newspapers are an invaluable source of information for short-term niches.
While you’re at the newsstand you might also want to glance at the tabloid magazines. Although these types of magazines have never been known for their accuracy in reporting, they are a way of seeing what celebrities and products are so hot that the tabloid just had to write a story on them.
Amazon – Top Selling Amazon books will offer you great insight into what the public is really looking for in today’s market. These top sellers change weekly or even daily sometimes. Each book that reaches the number one spot has sold hundreds of thousands of books and therefore is a great start for your research into a specific market.
After finding a top selling topic that you are interested in you can then narrow it down into a well-defined specific niche that has an identified unsatisfied reader need.
EBay – Hot selling items on eBay will offer you a quick view into the eye of the customer. EBay is a quickly moving site that has the supply and demand aspect of the business world right at your fingertips.
By simply browsing the top selling eBay items you will quickly see what the customers are willing to spend their money on. If you are in the Internet marketing business, the items that people want to spend their money on are the same items they are going to want lots of information on before they make their purchases.
2. How to Know What’s Hot and What’s Not
A hot niche is going to be one that everyone is talking about but not many are actually writing in yet. The readers in that niche will likely have an idea of what it is that is going to be hot long before the businesses do – so attempt to go to them first.
You can do that through discussion boards but you might also find that going directly to them will offer great information and insight.
For example, if you are going to be writing about dog supplies then you might want to spend some time at a local pet shop or dog park.
See what the people at these locations are talking about and spending their money on.
3. How to Identify Your Audience
The first thing you need to do before you ever write a single word is identify who you are writing to.
It may even help to develop an avatar that is representative of a typical person from the market you are targeting.
You can make the person male or female, put them in a specific age range, give them an occupation or hobby, etc. The more detailed you go, the more easily you will be able to get into their mind and determine what their needs and desires are.
Then you when do sit down to write you can write your copy to your avatar – it can make the whole process much easier.
4. How to Identify Your Audience’s Problem
Once you have identified your target market you need to next identify the problem you want to help members of this market solve.
For instance, if you are writing to busy moms of young children, maybe you will want to give them tips on how they can keep their kids entertained and occupied without them having to spend all their time directly involved with the child.
When identifying the problem, your goal should be to find a “hot button issue” that you can provide real solutions for.
Remember here – and with everything that you do for that matter – that you want to provide real value. If someone is going to take the time to read your post, then you want them to come away from it feeling glad that they did – and this means you need to give them valuable information that they can use.
Don’t ever be afraid to “over-deliver” – that is much better than holding back and under-delivering. When you over-deliver with your blog post then the reader will start thinking “wow, if he or she is giving away all of this information then the products they are selling must really be full of value – I’ve got to check one out.”
5. Do the Research
Once you find something interesting it’s time to research that topic.
You should type in keyword phrases into Google and other search engines. You should read as much about your target market as you can. If possible, you should speak to people you know who are in that market in order to get a better feel for what they are struggling with and for what they really need.
Now let me pause here and go back to something I mentioned in the previous paragraph – using keyword phrases at Google and other search engines.
Keyword research is crucial to the success of a blog post – use the right keywords and not only will your post appeal to your target market but they will also be able to find it much more easily.
The thing to keep in mind here is that you can write a great blog post but if nobody can find it, it’s simply not going to get read – that’s why when it comes to the research blog topics subject, keyword research is critical.
Now there are numerous keyword research tools available online and many of them are free. If you have a Google AdWords account, you’ll also find a great keyword tool you can use there.
What you want to do is start with main keywords for your blog topic and then drill down as much as needed to really get focused in on your target market.
Once you have your keyword or words and sufficient background information, it’s time to start writing your article.
Here’s one more research related tip – either before or after you write your blog post, do additional research into websites related to the subject matter of your post.
Doing this will give you a list of sites that might be interested in linking to your post, which in turn is an easy way to generate more targeted traffic for your page.