Why It May Take Google & Other Search Engines 90 Days to Trust Your Content & Send Visitors Your Way!
While many business owners decide to try search engine optimization for 90 days, statistics show that they may not be giving it enough time.
The simple truth is search engines go through trillions of gigabytes worth of data each day … that means it can take a while before they notice changes to your pages.
Also, website authority, which is a numerical metric that search engines use to estimate how valuable a site is to visitors is based on content plus inbound links from well-regarded sites, it can take a while to build up these links as well.
In other words, achieving higher rankings is a process – a lengthy process not something that can be done overnight.
Let’s look at a few things you can do to increase your chances of improving your search engine rankings:
Do It the Right Way
First off, do NOT rely on people that suggest you can get high rankings by fooling or tricking major search engines, because this simply does not work.
So what can you do?
Be Natural When Approaching SEO…
Your best bet is to be natural. What you are trying to do is be natural; you want to create a natural-looking website.
A new website will grow naturally, or without interference. This is white hat SEO. Any natural website will grow naturally; as you add things to it, it grows without you having to do much but water it. No natural website will grow all at once; if it did it would be unnatural.
If you have enough money to have a bunch of articles written for you, and you dump them into your website and it grows from five pages to 20,000 it is not natural or normal, and Google will see that and most likely flag your website.
If you do decide to buy or write a lot of articles, and decide to release just a few a day, Google will see you are adding a reasonable amount of new content each day and leave you alone. They will assume you regularly update your website, and will likely increase your rank because of it, rather than penalize you. That isn’t really leaving you alone actually, that is benefiting you! This is all because of good guy SEO practices.
Your site can also grow naturally when people comment on your site or post links to your site. People naturally build up links to good sites, you want this to happen in due time.
You can buy thousands of inbound links and post them all at once but this is not a natural process and will cause someone to raise a red flag. Remember the more naturally flowing things occur, the better for your site. Rome wasn’t built in one day.
When it comes down to it, SEO boils down to two main keys . . .
CONTENT and LINKS . . .
Content and links are the two most important factors in SEO.
You need to have high QUALITY content and you need to have RELEVANT INBOUND links. If you have these, then you are going to win the SEO game.
If you have a site that talks about health and fitness, then you may have inbound links from health and fitness equipment suppliers, or diet and fitness products. You don’t want to have useless links from car dealers.
Now before we get any further, we better take a moment to talk about keywords.
Keywords are significant for many purposes, but you may not be thinking about them the right way.
Everyone knows that keywords are important. You have to know what keywords are important if you want to succeed. Most beginners make the mistake of trying to rank for tier 1 keywords. This is nearly impossible. What you need to do is rank for tier 2 and tier 3 keywords or long tail keywords.
What are examples of these?
Tier 1 keywords may include “computers,” for example. Tier 2 keywords may include “hp notebooks” and tier 3 keywords may include “intel centrino duo core processor Microsoft windows XP HP notebook” or something like that.
Not all long tail keywords will be this long. There are much higher conversions for tier 2 and tier 3 keywords. Statistics now reveal that there are more people searching for tier 2 and 3 words than tier 1 in many instances.
Now it is important you understand these concepts, because they are important. So, if you are in the computer market, your tier 2 word may be an HP Notebook. So, they are easier to rank for, but it may take you a month or two. So, that is where you go to the long tail keywords.
There may be hundreds of thousands of long tail keywords you can use successfully on your web pages. These are words people are looking for; you could get potentially one visitor a day for 1000 to 2000 long tail keywords.
That is a lot of high quality targeted traffic; the potential for business is significant, especially with much higher than average conversion rates when using long tail keywords.
And, with long tail keywords there is no risk associated with Google changing their algorithms. If you use a tier 1 keyword and Google changes their algorithm in one day you are out of luck.
Tier 3 keywords are very specific, so most people searching for these keywords are usually interested in buying something or looking for a specific product. These are very valuable prospects to capture on the Web!
The Ideal SEO Strategy
Basically, you want to come up with a lot of long tail keywords. You will probably do some research, but there are thousands of them. How do you come up with them all?
Initially you will create a site that you optimize around tier 2 keywords. You will in the process create many words and phrases that become long tail keywords. Contained within many long tail keywords are tier 1 keywords.
For example in the long tail keyword “HP Compaq Presario notebook” is the term “notebook,” which may be a tier 1 keyword.
As you write articles for your web pages, you will need to track the traffic that flocks to your web pages. You will want to monitor your statistics, and note what people search for, how they come to your site and why. You can take advantage of that information. You can search your stats on Google, and see what keywords bring people to your site, and create articles around that.
You cast a huge net the more keywords you use. If you use 1,500 to 2,000 keywords in a blog, you are going to cast a wide net and attract a lot of different people, all targeted customers. You should try to do some research. You should try to use at least 40 to 50 quality tier 2 keywords. When you do this often you will find you have hundreds more tier 3 or long tail keywords embedded naturally within your web pages.
They naturally happen. Once you start tracking your pages and finding what people look for, you can use this information to create information products centered on what people search for. You should also start creating links for tier 2 keywords.
One more thing: you can’t do SEO without having content to optimize. The IDEAL content you can have has to:
1. Be unique
2. Be original
3. Be nowhere else on the Web
4. Be useful
5. Be keyword rich
6. Needs to be updated regularly